In the wake of global crises—climate change, racial injustice, economic inequality—the public expectation for transparency and accountability has never been higher. Stakeholders aren’t just asking what brands sell; they want to know what they stand for, and what measurable impact they’re making. Traditional reporting methods often feel too abstract or too corporate to meet this moment.

There’s a growing need to bridge the gap between data and humanity—to communicate progress in ways that are not only quantifiable, but also emotionally resonant. Nike recognized this opportunity and asked our team to help them explore how storytelling—through personal formats like letters and diary entries—could give its impact reporting greater intimacy, clarity, and reach.