WE'RE IN A
NEW ERA
OF BRANDS
WE'RE IN A
NEW ERA
OF BRANDS
The culture of the day is your biggest opportunity.
DON'T FEAR IT.
DON'T FEAR IT.
LEVERAGE IT.
LEVERAGE IT.
We’ve built our practice to help clients in industries from hospitality to tech.
We’ve built our practice to help clients in industries from hospitality to tech.
01
01
Decode the complicated cultural slipstream around you and turn the risks of fast-moving culture into creative opportunities
Decode the complicated cultural slipstream around you and turn the risks of fast-moving culture into creative opportunities
Clearly understand your decisions now so you don’t have to defend them later
Clearly understand your decisions now so you don’t have to defend them later
02
02
03
03
Create breakthrough briefs that give your creative partners (ad agencies, PR agencies, architects and content producers) clarity of vision
Create breakthrough briefs that give your creative partners (ad agencies, PR agencies, architects and content producers) clarity of vision
We are only successful when your brand’s relevance is ensured today — and tomorrow.
We are only successful when your brand’s relevance is ensured today — and tomorrow.
OUR
SERVICES
We are award-winning storytellers, with decades of experience in journalism, advertising and branding. We’ve seen the world change, oftentimes witnessing firsthand the events that have shifted our economy and culture.
This drives our strategy practice, which illuminates a path toward ownable and impactful brand positionings and content offerings.
We are award-winning storytellers, with decades of experience in journalism, advertising and branding. We’ve seen the world change, oftentimes witnessing firsthand the events that have shifted our economy and culture.
This drives our strategy practice, which illuminates a path toward ownable and impactful brand positionings and content offerings.
BRAND
STRATEGY
BRAND
STRATEGY
NARRATIVE &
TONE OF VOICE
NARRATIVE &
TONE OF VOICE
AUDIENCE
INDEXING
AUDIENCE
INDEXING
CONTENT
MINING
CONTENT
MINING
EDITORIAL
CONSULTING
EDITORIAL
CONSULTING
BRAND
GUARDIANSHIP
BRAND
GUARDIANSHIP
TRANSPORTATION, CANADA
AIR CANADA
An airline to fly the Canadian flag & match the world’s best
HOSPITALITY, UNITED STATES
SHERATON
The only global hotel brand that is the ‘Modern Public Square’
TECHNOLOGY, UNITED STATES
GOOGLE PIXEL 6
A tool for the world to see itself more authentically
HOSPITALITY, UNITED STATES
SVCG
Meaningful work is the key to happy employees & better business
RETAIL, UNITED KINGDOM
FENWICK
Britain's family of style pioneers since 1882
CASE
STUDIES
& CLIENT EXPERIENCE
HOSPITALITY, UNITED STATES
SHERATON
The only global hotel brand that is the ‘Modern Public Square’
RETAIL, UNITED KINGDOM
FENWICK
Britain's family of style pioneers since 1882
TECHNOLOGY, UNITED STATES
GOOGLE PIXEL 6
A tool for the world to see itself more authentically
TRANSPORTATION, CANADA
AIR CANADA
An airline to fly the Canadian flag & match the world’s best
MANAGEMENT CONSULTING, UNITED STATES
SVCG
Meaningful work is the key to happy employees & better business
+ CLIENT EXPERIENCE